You know that feeling when you find something so perfect, you want it in every colour? This is it. I searched for that feeling in Israel, but I couldn't find it. So, I built it.

Hi, I'm Miriam, a mother, lawyer and now the founder of this very special baby brand in Israel.

My journey didn't start in a design studio; it started in the world of law. But when I became a mother, my perspective shifted to the 24/7 reality of parenthood, from that first morning coffee to the 3 AM haze.

Coming from Australia, I was used to a certain standard of quality and functionality. In Israel, I found a gap. I couldn't find anything that truly lasted, nothing was certified organic, and the designs were far from unique. I was tired of "disposable" quality and pale pastels.

Tiftaf is more than a baby brand; it’s a bridge between worlds. I’ve merged premium Australian standards with the vibrant, creative soul of Israel.

Our drops feature exclusive prints hand-illustrated by Israeli artists. These are limited-edition works of art. Once a drop is gone, it is never repeated.

I created this for my little ones, but I perfected it for yours.

Welcome to the club.